ONE of the main challenges for property firms next year is to develop innovative homes by focusing on the energy-saving concepts, accommodation that caters to an increasingly ageing society, and intelligent residences under the digital theme, according to experts.
“The trend for residential development in the future has to be concerned about value creation for customers,” said Lersuk Chuladesa, co-chief executive officer of Pruksa Real Estate.
Home-buyers are now more aware of the benefits of purchasing something that is functional, well-designed and offers more innovative features to suit their needs, especially homes that serve the requirements of three generations of family members – namely, seniors, the younger generation and children.
“Property firms have to improve their design to meet the four aspects of future needs for customers – a safe home, a healthy home, a green home and a smart home,” Lersuk said.
The green home is aimed at incorporating environmentally friendly innovations and alternative-energy solutions into the house construction, ranging from solar-cell installation, ice-storage system/ hot-water storage, thermal insulation and water-efficient toilets, to a new air-ventilation system with heat-resistant technology and temperature control inside the house, the co-CEO explained.
“In the year 2017, we will concentrate on developing accommodation for the middle- and lower-income markets by creating innovative homes with a focus on energy-saving, homes for senior citizens, and housing for the disabled and underprivileged, in collaboration with private firms providing expertise on construction under the ‘Smart City’ concept,” Tachaphol Kanjanaku, governor of the National Housing Authority, said.
The trend for residential development for all segments of the market in the next 10 years is that property developers will have to be concerned about innovation to serve exactly what customers demand, and in order to improve their quality of life, he said.
“At present, innovative construction materials are less costly than before, and they can be used for developing homes under energy-saving and healthy themes, among others, for all customer types from the low-income through to high-income markets. This is dependent on property developers designing homes and selecting materials that match each category of customer,” Tachaphol added.
Bearing the innovation trend in mind, property experts predict that the overall residential market will witness strong double-digit growth next year, following an estimated slump of more than 10 per cent this year.
Property agency Nexus Property Marketing forecasts that the condominium market will expand 10 per from this year’s level, due to the launch of new supply during 2017 and demand from potential home-buyers who have deferred their purchasing decisions this year.
Meanwhile, some condominium prices have already increased by between 6 per cent and 7 per cent, especially in projects located close to the central business districts of Bangkok.
Kasikorn Research Centre believes the property market in Bangkok and suburban areas will experience double-digit growth next year, thanks to signs of an economic recovery, interest rates remaining low, and new investment from both the government and private sectors, which will create more jobs, increase salaries and boost residential purchasing power.
The research house also forecasts that the residential market this year will be 14 per cent down on the 2015 level, as more home-buyers have deferred purchasing decisions during the current quarter.
Source: Property The Nation
“The trend for residential development in the future has to be concerned about value creation for customers,” said Lersuk Chuladesa, co-chief executive officer of Pruksa Real Estate.
Home-buyers are now more aware of the benefits of purchasing something that is functional, well-designed and offers more innovative features to suit their needs, especially homes that serve the requirements of three generations of family members – namely, seniors, the younger generation and children.
“Property firms have to improve their design to meet the four aspects of future needs for customers – a safe home, a healthy home, a green home and a smart home,” Lersuk said.
The green home is aimed at incorporating environmentally friendly innovations and alternative-energy solutions into the house construction, ranging from solar-cell installation, ice-storage system/ hot-water storage, thermal insulation and water-efficient toilets, to a new air-ventilation system with heat-resistant technology and temperature control inside the house, the co-CEO explained.
“In the year 2017, we will concentrate on developing accommodation for the middle- and lower-income markets by creating innovative homes with a focus on energy-saving, homes for senior citizens, and housing for the disabled and underprivileged, in collaboration with private firms providing expertise on construction under the ‘Smart City’ concept,” Tachaphol Kanjanaku, governor of the National Housing Authority, said.
The trend for residential development for all segments of the market in the next 10 years is that property developers will have to be concerned about innovation to serve exactly what customers demand, and in order to improve their quality of life, he said.
“At present, innovative construction materials are less costly than before, and they can be used for developing homes under energy-saving and healthy themes, among others, for all customer types from the low-income through to high-income markets. This is dependent on property developers designing homes and selecting materials that match each category of customer,” Tachaphol added.
Bearing the innovation trend in mind, property experts predict that the overall residential market will witness strong double-digit growth next year, following an estimated slump of more than 10 per cent this year.
Property agency Nexus Property Marketing forecasts that the condominium market will expand 10 per from this year’s level, due to the launch of new supply during 2017 and demand from potential home-buyers who have deferred their purchasing decisions this year.
Meanwhile, some condominium prices have already increased by between 6 per cent and 7 per cent, especially in projects located close to the central business districts of Bangkok.
Kasikorn Research Centre believes the property market in Bangkok and suburban areas will experience double-digit growth next year, thanks to signs of an economic recovery, interest rates remaining low, and new investment from both the government and private sectors, which will create more jobs, increase salaries and boost residential purchasing power.
The research house also forecasts that the residential market this year will be 14 per cent down on the 2015 level, as more home-buyers have deferred purchasing decisions during the current quarter.
Source: Property The Nation
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